BYJU's - Student Portal Redesign
OVERVIEW
BYJU'S is a global ed-tech company, providing highly adaptive, engaging and effective learning solutions to more than 150 million students around the world.
BYJU'S IAS is one of its subsets of BYJU's provides a complete and comprehensive guide to UPSC- Civil Services Examination aspirants.
Student Portal - is a feature provided to students to get access to exam-relevant content and important updates in form of current affairs magazines and previous year papers with solutions etc.
ROLE & DURATION
User Experience Design
User Research, Information Architecture, Visual Hierarchy, User Flow, Wireframing, Prototyping
2 weeks
The Problem
With the portal's current interface, it is significantly more difficult for users to get pertinent information. Obtaining the content quickly is a more difficult and cumbersome approach.
Finding useful information on a portal with disorganised material typically takes a long time.
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Poor visual hierarchy leads to additional ambiguity and gives no clear indication of the roles that UI components perform.
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A consistent, coherent interaction model is not what users perceive.
User Research
PRIMARY RESEARCH
For my primary research, I connect with a lot of aspirants who are currently using the portal and asked them about the problems they have faced while accessing the relevant content from the portal.
USER INSIGHTS
01
The user has to go through three stages while logging in to the portal - which takes lots of time and also confuses the user.
03
Users need to remember the steps every time they came on to the portal for accessing information which is painful and most of the time they get lost in the process.
02
After reaching the Student Dashboard users are not able to understand which information is relevant for them and which one is not.
04
There is a lot of content which is not organised in a proper way which creates the problem of poor accessibility of information.
THEMES
Themes were generated on the basis of the User interview answers. A prominent group of candidates:​
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1. Spoke about the problems that are not addressed properly in time.
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2. Mentioned the trust with the brand to be driven by word of mouth and celebrity endorsements.
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3. Indirectly associated with the lack of a user-friendly approach.